💠Good thoughts
Unlocking business potential of newly launched Mindfulness app by converting engaged users to customers
Mindfulness
Mental health
Commercial
Startup
B2C
+16%
boost in user engagement
83%
of the desired number of user orders
Goal
Launching an MVP that sends daily graphical affirmations and receiving the first 100 merchandise orders within 3 months
Customer segment
iOS prosumers
Design thinking artefacts
Critical customer journeys • UX strategy • Design system
My role
Product Designer
High-fidelity prototyping • Style guide • Metrics analysis