Objective
Develop a unified product experience for internal users and stakeholders from Customer Success, Support, Sales, Onboarding and Engineering teams
Business opportunity
  • Increase the productivity of these teams, which affects the customer experience
  • Optimise cross-department internal processes
  • Reduce maintenance efforts and establish a single source of truth
Key challenges
  • High maintenance of 10 internal tools with various tech stack, some of it was outdated
  • Lack of common knowledge resulted in only a few key employees knowing how to use an unnecessarily complex tool
  • Long communication loop of internal processes
Team
Dedicated Cross-functional team:
  • 1 frontend and 1 full-stack engineer
  • Team lead
  • Product owner
  • Product designer
Achievements
  • 16% increase in productivity for the Customer Success team
  • Support tickets closed and user requests fulfilled 2 days faster on average
  • 21% reduction in engineering maintenance efforts, measured by a decrease in time spent on system upkeep, and improved platform stability
My role
As a Product designer in charge of design decisions, I have:
  • developed the UX strategy in line with business goals
  • led the full-cycle product design process
  • conducted user research, transforming insights into actionable ideas
  • facilitated team ideation and planning sessions
UX practices
  • UX Strategy
  • Product canvas
  • User journey map
  • Data dependency and feature mapping
  • User interviews and testing sessions
Made
with