🗺️️ Vimcar Geo - Route History
Redesign of the core functionality, which accelerated the adaptation of users in the target customer segment
Automobile
Maps
Geo tracking
SaaS
B2B
+6%
boost in user adoption
+0.2
Increase in user satisfaction
100%
KR achieved
Goal
Securing and winning target customer segment as a part of the product strategy by implementing holistic product concept
Customer segment
Customers with large fleets of 25+ vehicles
Design thinking artefacts
Jobs to be done • North Star concept
My role
Product Designer
Metrics analysis • High-fidelity prototyping • UX testing